|What? : IDEOstat is an innovative service providing a comprehensive outlook on the shelf (both in-store and on-line) extending pure price monitoring to a broader concept of attributes relating to quality and quantity. As already for PROMOstat, which provides a real and effective"control panel" of a promotion, fully integrated with IDEOstat, accessing IDEOstat on line will grant users with full access to the service without any time and location limitation. The IDEOstat concept is based on an in-store system monitoring a multi-client panel with more than 300 stores and over 60 of the leading distribution channels Websites: all survey data collected when visiting the stores is available in real time, during monitoring, while data analysis on the consolidated panel of the current month is available online at the end of the process.||
Why?: For Industry and Trade it's vitally important to be in control of assortmets, and when speaking of control, at QBerg we mean total control to provide extensive, strategic information, well beyond the basic concept of price and presence:such as product placement, shelving solution of any kind, branding, out-of-stock figures. |
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