Applications: Industry

Multi-client Monitoring

With IDEOstat and PROMOstat, each customer can access a"control panel" providing a comprehensive description, in terms of quality and quantity, of all relevant retailers, e-commerce sites and all promotions advertised via flyers and newspapers.
For Sales : tactical control of promotional activities, compliance with agreed formats and price positionings.
For Marketing and Trade Marketing: strategic control of price trend, product lifecycle, shelf and promotional mix, product placement in retailers premises, quality of display.

Ad hoc monitoring

Our in-store monitoring platforms will enable each customer to develop a service tailored for their business needs on a seasonal, long term or spot basis. The multi-client service IDEOstat can be extended in terms of:

» Panel – Adding retailers;
» Application period: Occasional, Weekly, Forthnightly, Monthly, etc.;
» Basket of products – Monitoring will target a basket of products (like a single family or a set of new products to be launched);
» Monitoring of a special display with a questionnaire and photographic support

ASP: expanding your own field

With IDEOstat "in-a-box", customers will receive an IDEOstat monitoring terminal for their own on-site support monitoring Agents (agents, merchandisers, auditors, etc.). This will allow customers to autonomously create their own method of data detection, making use of all IDEOstat's distinctive features in terms of ease of use and standard control.

Direct reporting system

Together with our customers, we can design multi-level reports engineered to meet all Company's requirements: "snapshot reports" on the current situation, historical trend analysis, market positioning and projects related to competitive analysis, scorecards. All data will be available in MS PowerPoint and MS Excel.

On-site support monitoring group

With Q-Place, QBerg's in-store personnel support Division, customers are guaranteed to receive the best on-site support, according with their market segmentation, targeting positioning and line of product.. At Q-Place we are committed to providing customers with:

» Merchandising projects and in-store promotions;
» Ethnographic analysis, mystery shopping, live and web customer surveys;
» Ad hoc monitoring of special displays, stock and out-of-stock levels.

All this is possible, at very competitive rates due to a team of dedicated professionals, exceeding 160, deployed in the field .

In compliance with Resolution 36/E February 2008

Thanks to PROMOjit service, as a third party, QBerg can certify the implementation of trade promotional activities , supporting customers to produce, promptly and effectively, a proof of receipt or documentary evidences, required in case of tax assessments, as per Italian Tax Agency's Resolution 36/E February 2008.

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