{"id":8287,"date":"2026-02-23T15:44:44","date_gmt":"2026-02-23T14:44:44","guid":{"rendered":"https:\/\/www.qberg.com\/?page_id=8287"},"modified":"2026-02-23T16:59:35","modified_gmt":"2026-02-23T15:59:35","slug":"qpoint-keyword-monitoring","status":"publish","type":"page","link":"https:\/\/www.qberg.com\/en\/solutions-market-analytics\/qpoint-keyword-monitoring\/","title":{"rendered":"QPoint Share of Keyword"},"content":{"rendered":"\n
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 QPoint SHARE OF KEYWORD<\/h1>\n\n\n\n

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Share of Keyword (\u201cSOK\u201d): the consumer\u2019s point of view<\/strong><\/h2>\n\n\n\n

When a consumer arrives on an e-commerce website and performs a keyword search (for example \u201cSmartphone\u201d, \u201c55-inch TV\u201d, \u201cWashing machine\u201d, \u201cSore throat\u201d, etc.\u2014that is, the \u201ckeywords\u201d), the site responds with a SERP (\u201cSearch Engine Result Page\u201d), i.e., a page showing the search results.
The site then proposes a list of products that match the searched keyword: this is the analysis universe of the new SOK module.<\/strong><\/p>\n\n\n\n

Our crawlers capture the first twenty products returned by the search, with all related attributes (brand, model, features, price, discount, etc.) and assign each product a position in the list (\u201cranking\u201d) from 1 to 20. For each keyword and for each target site, the module therefore records the products shown along with their ranking. The QPoint user can then assess the ranking position of their own products.<\/strong> SOK provides a keyword profile (\u201cidentity card\u201d), which is evaluated and analyzed on a daily basis.<\/p>\n\n\n\n

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Some features of QPoint SOK:<\/p>\n\n\n\n