{"id":2095,"date":"2021-05-25T16:17:45","date_gmt":"2021-05-25T14:17:45","guid":{"rendered":"http:\/\/qbergsrl.wpengine.com\/osservatorio-qberg-indice-prezzi-tecnologici\/"},"modified":"2026-10-26T13:35:10","modified_gmt":"2026-10-26T12:35:10","slug":"qberg-observatory-technological-prices-index","status":"publish","type":"post","link":"https:\/\/www.qberg.com\/en\/qberg-observatory-technological-prices-index\/","title":{"rendered":"QBerg: Technology Price Observatory &#8211; OCTOBER 2026"},"content":{"rendered":"\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column has-theme-primary-background-color\" style=\"padding:5px\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner has-white-background-color has-theme-primary-color\" style=\"padding:4px\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>PRICES CONTINUE TO RISE IN OCTOBER.<\/strong><br\/><strong>PRICES FOR SMARTWATCHES, CAMERAS, LAPTOPS, AND CELL PHONES REACH ALL-TIME HIGH<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column has-theme-primary-background-color\" style=\"padding:5px\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner has-white-background-color has-theme-primary-color\" style=\"padding:4px\">\n<p class=\"has-text-align-center has-theme-primary-color has-text-color has-link-color has-large-font-size wp-elements-1 wp-block-paragraph\"><strong><strong><strong>A YEAR-OVER-YEAR INCREASE IN IPT NOT SEEN IN NEARLY THREE YEARS. THE FOOD &amp; HOME TECHNOLOGY SECTOR CONTINUES TO STRUGGLE. ONLY BUILT-IN WASHING MACHINES AND RANGES ARE PRICED HIGHER THAN A YEAR AGO<\/strong><\/strong><\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-3 gb-3-col-equal\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"background-color:#99bf32;text-align:center\">\n<p class=\"has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"color:#ffffff;font-size:50px\"><strong>+0.56<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-large-font-size wp-elements-3 wp-block-paragraph\" style=\"color:#ffffff\"><strong>OCTOBER 26<\/strong><br\/><strong>vs. <strong><strong>WEEK 26<\/strong><\/strong><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"background-color:#99bf32\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"color:#ffffff;font-size:50px\"><strong>104.22<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-large-font-size wp-elements-5 wp-block-paragraph\" style=\"color:#ffffff\"><strong>IPT Index<br\/><strong><strong><strong><strong>OCTOBER 26 <\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"background-color:#99bf32\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-6 wp-block-paragraph\" style=\"color:#ffffff;font-size:50px\"><strong>+1.79<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-large-font-size wp-elements-7 wp-block-paragraph\" style=\"color:#ffffff\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>OCTOBER <\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>October 26:<br\/>vs.  <strong><strong><strong><strong><strong>OTT<\/strong><\/strong><\/strong><\/strong><\/strong>25<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p class=\"wp-block-paragraph\"><strong>Chipflation continues to drive price increases<\/strong>: for the ninth consecutive month, cell phone prices have reached all-time highs; for the second consecutive month, prices for laptops and camcorders have done the same; while flat-screen TVs have seen their largest price increase in the past twelve months.<\/p>\n\n<p class=\"wp-block-paragraph\">The effects of price increases across digital technology product segments have pushed <strong>the Technology Price Index (IPT) to 104.22<\/strong> \u2014a level not seen since November 2024.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p class=\"wp-block-paragraph\">Specifically, the IPT rose by 0.56 points between September and October, and showed a more substantial increase of 1.79 IPT points between October 2026 and October 2025\u2014 <strong>a year-over-year increase not seen since November 2023<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">The only factor holding back the rise in prices of technology products comes from segments within the Food &amp; Home Technology sector, where <strong>prices for cappuccino makers, freestanding freezers, steam cleaners, dryers, and washing machines<\/strong> have hit <strong>all-time lows<\/strong> (for the second consecutive month). Within Food &amp; Home Technology, only built-in washing machines and ranges have prices higher than those of twelve months ago; for all other eighteen segments, the average prices recorded by QBerg are lower than those of October 2025.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.qberg.com\/wp-content\/common-images\/1-andamento-ipt-totale.png\" alt=\"Total IPT Performance - QBerg Technology Price Index\"\/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-8\" style=\"color:#99bf32\"><strong>DIGITAL TECHNOLOGY<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">It is undoubtedly the Digital Technology product segments that are driving the rise in the IPT index.<\/p>\n\n<p class=\"wp-block-paragraph\">Apart from the declines in Voice Assistants (-51.3 IPT points), video game consoles (-11.9), and a 1.0-point decline in the IPT for monitors and digital cameras, <strong>all fifteen other Digital Technology product segments showed price increases in October compared to September<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Specifically:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>In October, compared with September, the sector with the least impressive year-over-year price trends\u2014after Digital Technology\u2014was<strong>Entertainment<\/strong>. In addition to record increases in video cameras (+11.4 IPT points month-over-month), there were also, compared to September, increases of +1.2 points for TV Flat-Rate Plans and Hi-Fi Systems, +2.3 points for DVD Players, and +4.7 IPT points for Audio Speakers and Home Theater systems. Only camcorders (+25.4) and, by a narrow margin, flat-screen TVs (+0.2 IPT points) are priced higher than in October 2025; the other segments show declines: -8.4 points for digital cameras and audio speakers, -4.5 for home theater and hi-fi systems, while only DVD players are close to price parity (-0.4);<\/li>\n\n\n\n<li>Prices in the <strong>Communications<\/strong> sector are also on the rise, thanks in part to all-time highs for cell phones (+3.8 month-over-month and as much as +30.6 year-over-year), smartwatches (+7.0 and +8.9 compared to a year ago), and sports watches (+2.7 and +8.7), as well as cordless phones (+0.8 and +2.3 year-over-year). It is also worth noting that, despite a record month-over-month decline (-51.3 IPT points), voice assistants are still significantly more expensive than they were twelve months ago (+34.6);<\/li>\n\n\n\n<li>the<strong>Information Technology<\/strong> sector, despite being significantly impacted by chipflation, is showing relatively modest price increases. With the exception of Monitors (-1.6, the only segment in the sector with month-over-month price declines) and Multifunction Printers (+1.0), all other product segments (tablets, desktops, notebooks, and B&amp;W printers) have seen increases ranging from +2.0 to +3.0 IPT points. Compared to twelve months ago, however, only B&amp;W Printers have lower prices (-13.5 IPT points); all other segments are in positive territory, albeit to a relatively modest extent: Tablets (+0.1), Monitors (+1.2), and Multifunction Printers (+2.5), while Desktop PCs and Notebooks recorded double-digit increases (+11.7 and +14.8 IPT points, respectively, compared to October 2025).<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.qberg.com\/wp-content\/common-images\/2-ipt-dettaglio-digital-technology.png\" alt=\"Digital Technology: QBerg Technology Price Index Trend\"\/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-9\" style=\"color:#99bf32\"><strong>WELLNESS TECHNOLOGY<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Prices in the Wellness Technology sector are declining<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Compared to September, it is true that prices for hair care and air conditioning products are rising, but there are also <strong>price declines for grooming products (-0.2) and for both men\u2019s (-4.0) and women\u2019s (-2.4) razors<\/strong>, while prices for heating products remain unchanged from September.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The extremely sharp decline in prices for environmental products<\/strong> deserves special mention (-75.4 IPT points compared to September and -15.9 compared to a year ago): this year\u2019s decline was so sharp that it pushed the average price of products in this segment back by nearly five years.<\/p>\n\n<p class=\"wp-block-paragraph\">Compared to October 2025, with the exception of Air Conditioners (+4.1 IPT points compared to October 2025), all other segments are declining: slightly for Health &amp; Fitness Smartwatches (-0.6) and Men\u2019s Razors (-1.1), while the declines are more pronounced for Hair and Grooming products, -2.6 points, women\u2019s razors (-5.0), and heating products (-7.1).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.qberg.com\/wp-content\/common-images\/3-ipt-dettaglio-wellness-technology.png\" alt=\"Wellness Technology: QBerg Technology Price Index Trend\"\/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-10\" style=\"color:#99bf32\"><strong>FOOD &amp; HOME TECHNOLOGY<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">As in the past two months <strong>, October 2026 also saw negative, though modest, changes for the Food &amp; Home Technology sector<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Compared to September, only five segments\u2014such as Refrigerators and Cooking Apps (both +0.3) Ovens (+0.7), Cooking Appliances (+0.2), and Vacuum Cleaners (+0.1) saw slight price increases, while Cooktops and Built-in Washing Machines showed no price changes.<\/p>\n\n<p class=\"wp-block-paragraph\">For the other twelve product segments in the sector, negative month-over-month changes were recorded, though they were modest:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Below -1 IPT point: both freestanding and built-in dishwashers, freezers, microwave ovens, steam cleaners, and washing machines;<\/li>\n\n\n\n<li>Average prices for ranges, built-in refrigerators, cappuccino makers, irons, and dryers, while only coffee machines (-3.1 IPT points) recorded more pronounced month-over-month declines.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>The year-over-year comparison clearly highlights the ongoing difficulties in the Food &amp; Home Technology sector<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Only two product segments<\/strong>\u2014Kitchens (+3.4) and Built-in Washing Machines (+4.9 IPT points)\u2014show prices higher than those of twelve months ago.<\/p>\n\n<p class=\"wp-block-paragraph\">All other segments show lower prices compared to October 2025:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>between -5.0 and -7.6 IPT points for dryers, kitchen appliances, freezers, cooking appliances, and refrigerators;<\/li>\n\n\n\n<li>between -3.5 and -5 points for steam cleaners, built-in freezers, irons, built-in dishwashers, washing machines, ovens, and coffee makers;<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">within a range of -0.5 to -3.0 IPT points compared to the October 2025 price for vacuum cleaners, built-in refrigerators, cooktops, microwave ovens, cappuccino makers, and dishwashers.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.qberg.com\/wp-content\/common-images\/4-ipt-dettaglio-home-technology.png\" alt=\"Home and Beauty Technology: QBerg Technology Price Index Trend\"\/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-11\" style=\"color:#99bf32\"><strong>CONCLUSIONS<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">The prices of gasoline, diesel for transportation and heating, the inflation they are causing, and social tensions are driving up not only product prices but also the concerns of businesses and households in these final months of 2026.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The prevailing economic uncertainty certainly does not encourage purchases<\/strong>, nor does it make life easier for tech retailers, who are already grappling with \u201cchipflation\u201d\u2014a phenomenon driving up prices in key digital product segments that are crucial to their revenue, such as smartphones, laptops, desktop computers, and flat-screen TVs.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Meanwhile, November is fast approaching<\/strong>\u2014a month in which, over the past four years, prices have fallen thanks to Black Friday.<\/p>\n\n<p class=\"wp-block-paragraph\">Stay tuned!<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div class=\"wp-block-genesis-blocks-gb-container gb-block-container\" style=\"background-color:#20272d\"><div class=\"gb-container-inside\"><div class=\"gb-container-content\"><\/div><\/div><\/div>\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"padding:10px;background-color:#343f4e\">\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff\"><strong>Methodological Note<\/strong><\/h3>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><em>The QBerg Price Observatory aims to highlight price trends in the technology sector at brick-and-mortar stores (STORE) in Italy. The Price Observatory is based on the Technology Price Index.  <\/em><\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><em>The Technology Price Index (IPT) is a composite indicator (base: January 2022 = 100) that measures changes over time in the prices of a set of 16 categories and 54 subcategories of technology products (see attachment) that Italian consumers can purchase at physical retail locations across three different channels: electronics chains, electronics buying groups, and hypermarkets.<\/em><\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><em>Prices for technology products are tracked monthly by QBerg\u2019s field network at 270 retail locations across 19 regions nationwide.<\/em><\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><em>The overall IPT is calculated by aggregating all prices for all brands across all 16 product categories and 54 subcategories displayed in the retail locations surveyed monthly, and then calculating the average of all those prices.<\/em><\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><em>This aggregation allows for the analysis of the data by:<\/em><\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\">&#8211; <em>Absolute Composite Indicator (IPT)<\/em><br\/>&#8211; <em>Month-over-month change in the IPT (change in the IPT index compared to the previous month)<\/em><br\/>&#8211; <em>Year-over-year change in the IPT (change in the IPT index compared to the same month of the previous year)<\/em><br\/>&#8211; <em>Monthly and year-over-year changes by product category and subcategory<\/em><\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><em>The IPT is released in the last week of each month.<\/em><\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><em>The public health emergency caused by the spread of COVID-19 and the related Prime Ministerial Decrees prevented price data collection in April 2020.<\/em><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<p class=\"has-background has-small-font-size wp-block-paragraph\" style=\"background-color:#d7dfe2\"><em>Questo studio \u00e8 stato realizzato con <a href=\"https:\/\/www.qberg.com\/soluzioni\/\" data-type=\"page\" data-id=\"98\">QPoint<\/a>, la nuova piattaforma di price intelligence per il monitoraggio multicanale di prezzi e assortimenti. Con QPoint diventa semplice e intuitivo monitorare i <a href=\"https:\/\/www.qberg.com\/soluzioni\/monitoraggio-volantini\/\" data-type=\"page\" data-id=\"258\">volantini promozionali<\/a>, gli <a href=\"https:\/\/www.qberg.com\/soluzioni\/monitoraggio-punti-vendita\/\" data-type=\"page\" data-id=\"257\">scaffali dei punti vendita<\/a> fisici, i <a href=\"https:\/\/www.qberg.com\/soluzioni\/monitoraggio-prezzi-ecommerce\/\" data-type=\"page\" data-id=\"259\">siti di e-commerce<\/a> e le <a href=\"https:\/\/www.qberg.com\/soluzioni\/monitoraggio-newsletter\/\" data-type=\"page\" data-id=\"260\">newsletter<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chipflation continues to drive price increases: for the ninth consecutive month, cell phone prices have reached all-time highs; for the second consecutive month, prices for laptops and camcorders have done the same; while flat-screen TVs have seen their largest price increase in the past twelve months. The effects of price increases across digital technology product [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_genesis_title":"Technology Price Index: Market Trends in Electronics and Home Appliances","_genesis_description":"The monthly report on the performance of the Technology Price Index (IPT) for electronics stores in Italy","_genesis_canonical_uri":"","_genesis_keywords":"","_genesis_noindex":"","_genesis_nofollow":"","_genesis_noarchive":""},"categories":[49,52,53,130],"tags":[74],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","category-insights","category-reports","category-featured-posts","category-reports-durable-goods","tag-durable-goods","entry"],"featured_image_src":"https:\/\/www.qberg.com\/wp-content\/uploads\/2025\/07\/insight-durable-goods-2-600x400.png","featured_image_src_square":"https:\/\/www.qberg.com\/wp-content\/uploads\/2025\/07\/insight-durable-goods-2-600x570.png","author_info":{"display_name":"diabolik","author_link":"https:\/\/www.qberg.com\/en\/author\/diabolik\/"},"_links":{"self":[{"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":2,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"predecessor-version":[{"id":9049,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/posts\/2095\/revisions\/9049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/media\/7862"}],"wp:attachment":[{"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/tags?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}