{"id":8520,"date":"2026-05-25T14:23:45","date_gmt":"2026-05-25T12:23:45","guid":{"rendered":"https:\/\/www.qberg.com\/smartphones-2026-the-physical-shelf-rewards-the-mid-range\/"},"modified":"2026-05-26T08:00:49","modified_gmt":"2026-05-26T06:00:49","slug":"smartphones-2026-the-physical-shelf-rewards-the-mid-range","status":"publish","type":"post","link":"https:\/\/www.qberg.com\/en\/smartphones-2026-the-physical-shelf-rewards-the-mid-range\/","title":{"rendered":"Smartphones 2026, the physical shelf rewards the mid range"},"content":{"rendered":"\n<p><em>QBerg analysis of 283 smartphone launches 2026: mid-range worth 45.9% of GDS Electronics shelf, Samsung leading at 21.9%.<\/em><\/p>\n\n<p>In the first four months of 2026, the <strong>GDS Electronics physical shelf<\/strong> tells a clear but not obvious story. The competition between smartphone brands is no longer played out only on the duel between entry level and premium: the real center of gravity of the market is the <strong>mid-range<\/strong>, which alone garners almost half of the <strong>display store share<\/strong> of new launches. <\/p>\n\n<p>The following analysis, conducted on the <strong>283 launches<\/strong> surveyed in the <strong>stores of GDS Electronics Chains and Buying Groups<\/strong>, captures a market that is highly concentrated on leading brands, but with radically different brand strategies. It is in the gap between these strategies that lies the real <strong>competitive advantage<\/strong> for those in consumer electronics category management. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>What we mean by &#8220;new launches&#8221; smartphones 2026<\/strong><\/h3>\n\n<p>Before going into the numbers, the analytical scope should be clarified. The concept of <strong>new launch<\/strong> adopted in this survey does not coincide with only the release of completely new models on the market. In fact, it also included:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>New variants of existing models<\/strong>, such as new colors<\/li>\n\n\n\n<li>New <strong>memory sizes<\/strong> or storage capacities<\/li>\n\n\n\n<li><strong>Updated configurations<\/strong> and other commercial declinations made available during the observed period<\/li>\n<\/ul>\n\n<p>On the other hand, <strong>bundles<\/strong>, that is, proposals in which the smartphone is marketed together with accessories (Bluetooth headsets, covers, chargers, smartwatch) were <strong>excluded from the sample<\/strong>. The methodological objective is to isolate the on-shelf presence of the <strong>&#8220;pure&#8221; smartphone reference<\/strong>, without distorting the reading of the <strong>display share<\/strong> by composite promotional packages, which respond to different commercial logics and often substantially different margins. <\/p>\n\n<p>The segmentation adopted divides the new 2026 models into <strong>three price ranges<\/strong>, defined on the average price detected at the shelf:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Low<\/strong> \u2192 average price less than 300 \u20ac<\/li>\n\n\n\n<li><strong>Mid<\/strong> \u2192 average price between \u20ac300 and \u20ac700<\/li>\n\n\n\n<li><strong>High<\/strong> \u2192 average price of \u20ac700 or more<\/li>\n<\/ul>\n\n<p>This simple but effective grid allows the physical shelf to be read with the same logic with which a buyer builds an assortment or a brand manager plans his or her competitive coverage.<\/p>\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/www.qberg.com\/wp-content\/uploads\/\" alt=\"Analysis showing how display share of mid-range smartphone drives new launches 2026\" class=\"wp-image-8498\" \/><figcaption class=\"wp-element-caption\"><strong>SMARTPHONE<\/strong>: <strong>STORE<\/strong> display share of <strong>launches<\/strong> <strong>piece bands<\/strong> <strong>2026<\/strong><br \/>(Jan-Apr 2026; Display share, store of Chains and Groups GDS Electronics<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Mid range is the center of gravity: 45.9% of display store share<\/strong><\/h3>\n\n<p>The opening figure is stark and needs to be put into context immediately. Of the <strong>283 launches<\/strong> surveyed, the <strong>Mid range<\/strong> alone accounts for <strong>45.9 percent of the display store share<\/strong>, compared with <strong>24.4 percent for the Low range<\/strong> and <strong>29.7 percent for the High range<\/strong>. In other words, almost every second new launch is in the commercial heart of the shelf.  <\/p>\n\n<p>This concentration is not accidental and speaks to a <strong>maturing of the physical smartphone market.<\/strong> The mid-range today intercepts the intersection of <strong>perceived innovation<\/strong> and <strong>affordability<\/strong> better than any other. The consumer who approaches the Mid shelf now finds devices with:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>High-quality display<\/strong> (OLED, high refresh rates, competitive brightness)<\/li>\n\n\n\n<li><strong>Adequate memory<\/strong> (128 GB and 256 GB configurations now standard)<\/li>\n\n\n\n<li><strong>Advanced cameras<\/strong> with multi-sensor systems<\/li>\n\n\n\n<li><strong>5G connectivity<\/strong> across the board<\/li>\n\n\n\n<li><strong>autonomies and processors<\/strong> that until a few years ago were the prerogative of premium<\/li>\n<\/ul>\n\n<p>For the <strong>retailer<\/strong>, the mid-range is the segment that best balances <strong>rotation, marginality, and demand coverage<\/strong>. For the <strong>brand<\/strong>, it is the range on which volume market share is played, where the <strong>price differential<\/strong> with respect to the direct competitor can determine the success of a launch. <\/p>\n\n<p><strong>Low range<\/strong>, at <strong>24.4 percent<\/strong>, maintains a structural and far from residual function. It responds to needs for quick replacement, entry level purchases, second family device and less intensive uses. It is a segment where <strong>shelf availability<\/strong> and <strong>price<\/strong> remain the two decisive drivers and where<strong>shelf obsolescence<\/strong> is generally faster.  <\/p>\n\n<p>In contrast, the<strong>High range<\/strong>, at <strong>29.7 percent<\/strong>, is more relevant than the Low range and shows how <strong>premium<\/strong> continues to play a strategic role in physical stores. High-range models not only serve to generate valuable sales: they help to define<strong>the brand&#8217;s technological image<\/strong>, preside over institutional communication, and, from the retailer&#8217;s point of view, raise the <strong>perceived average price<\/strong> of the phone department, with a &#8220;premiumization&#8221; effect on the entire category. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Samsung, Xiaomi, OPPO: brand ranking and market concentration<\/strong><\/h3>\n\n<p>On the <strong>inter-brand competition<\/strong> front, the GDS Electronics physical shelf tells a story of strong concentration and well-defined hierarchies.<\/p>\n\n<p><strong>Samsung<\/strong> remains the top player by display store share of 2026 launches, with <strong>21.9 percent<\/strong>. The distance from the pursuers is clear and structural, not episodic: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Xiaomi<\/strong> follows at <strong>15.5 percent<\/strong><\/li>\n\n\n\n<li><strong>OPPO<\/strong> is third at <strong>9.5 percent<\/strong><\/li>\n\n\n\n<li><strong>Vivo Mobile<\/strong> at <strong>7.4 percent<\/strong><\/li>\n\n\n\n<li><strong>Realme<\/strong> and <strong>ZTE<\/strong> both at <strong>7.1 percent<\/strong><\/li>\n\n\n\n<li><strong>Honor<\/strong> at <strong>5.7 percent<\/strong><\/li>\n\n\n\n<li><strong>Nothing<\/strong> at <strong>5.3 percent<\/strong><\/li>\n\n\n\n<li><strong>Motorola<\/strong> at <strong>4.6 percent<\/strong><\/li>\n\n\n\n<li><strong>Google<\/strong> at <strong>3.9 percent<\/strong><\/li>\n<\/ul>\n\n<p>The <strong>top ten brands<\/strong> collectively concentrate<strong>88 percent of display store share<\/strong>. It is a figure that accurately photographs the<strong>80\/20<\/strong> rule shifted forward: ten brands out of dozens of players monitored control nearly nine-tenths of the visibility in physical GDS Electronic stores. <\/p>\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/www.qberg.com\/wp-content\/uploads\/\" alt=\"Analysis showing the display share of new smartphone launches in electronic GDS stores in 2026\" class=\"wp-image-8501\" \/><figcaption class=\"wp-element-caption\"><strong>SMARTPHONE<\/strong>: <strong>STORE<\/strong> display share of <strong>Brands<\/strong> of <strong>launches 2026<\/strong><br \/>(Jan-Apr 2026; Display share, store of Chains and GDS Groups Electronics<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>The long tail: niches, principals, and specializations<\/strong><\/h3>\n\n<p>Even in such a concentrated market, the <strong>long tail<\/strong> of smaller brands retains strategic significance. Brands such as <strong>Pocophone<\/strong> (2.8 percent), <strong>Apple<\/strong> (2.5 percent), <strong>TCL<\/strong> (2.5 percent), <strong>Ulefone<\/strong> (1.8 percent), <strong>Doogee<\/strong> (0.7 percent), <strong>Oukitel<\/strong> (0.7 percent), <strong>Nubia<\/strong>, <strong>OnePlus<\/strong>, and <strong>Telekom<\/strong> (all at 0.4 percent) weigh little individually, but collectively they broaden the <strong>depth of the assortment<\/strong> and preside over precise niches: rugged phones, ultra entry-level, design-driven, alternative ecosystems. <\/p>\n\n<p>The <strong>Apple<\/strong> case deserves a specific reading. The <strong>2.5 percent<\/strong> display store share does not tell the commercial strength of the brand, but reflects a <strong>historically selective portfolio strategy<\/strong>: fewer catalog SKUs, fewer color and memory variants, fewer fragmented launches. It is the opposite case from Android brands, which structurally multiply configurations and price positioning to cover more micro-segments. A <strong>restrained display<\/strong> share does not, for Apple, equate to a restrained sales or value share: it is a reflection of a profoundly different<strong>assortment<\/strong> management model.   <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Brand strategies by price range: the real ground for analysis<\/strong><\/h3>\n\n<p>If the ranking by brand captures the &#8220;who,&#8221; the intersection of <strong>brands and price ranges<\/strong> tells the &#8220;how.&#8221; This is where the most interesting <strong>competitive strategies<\/strong> emerge, and this is where the data turns into true <strong>competitive advantage<\/strong> for those negotiating shelf space or planning a new launch. <\/p>\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/www.qberg.com\/wp-content\/uploads\/\" alt=\"Analysis showing how each smartphone brand distributed 2026 launches by price range  \" class=\"wp-image-8504\" \/><figcaption class=\"wp-element-caption\"><strong>SMARTPHONE<\/strong>: <strong>STORE<\/strong> display share of <strong>price ranges by Brand of <\/strong> <strong>launches 2026<\/strong><br \/>(Jan-Apr 2026; Display share, store of Chains and GDS Groups Electronics<\/figcaption><\/figure>\n\n<p><strong>Samsung<\/strong> shows the most value-oriented profile: <strong>59.7 percent of its launches are in the High range<\/strong>, the remaining <strong>40.3 percent in the Mid range<\/strong>, and <strong>no launches detected in the Low range<\/strong>. A strategy of aspirational and margin presidium, consistent with a brand that defends its premium positioning without exposing itself on entry-level price competition. <\/p>\n\n<p><strong>Xiaomi<\/strong>, on the other hand, plays the most cross-sectional and balanced game: <strong>34.1% Low, 29.5% Mid, 36.4% High<\/strong>. It is the most &#8220;ubiquitous&#8221; brand on the shelf, capable of intercepting consumers in every spending segment. A total coverage strategy that requires an extensive launch pipeline and a highly articulated <strong>agreed price grid<\/strong> with retailers.  <\/p>\n\n<p>Instead, <strong>OPPO<\/strong> focuses on affordability: <strong>51.9% Low, 29.6% Mid, 18.5% High.<\/strong> The brand seems to be aiming for volume and mass penetration, with an offering that mainly presides over the most accessible segments. <\/p>\n\n<p><strong>Vivo Mobile<\/strong> (52.4 percent Mid) and <strong>Realme<\/strong> (60.0 percent Mid) are the two most &#8220;centrist&#8221; brands in the sample: they strongly preside over the mid-range, maintaining lateral presences in the Low and High but with a clearly intermediate center of gravity.<\/p>\n\n<p><strong>ZTE<\/strong> is the most vertically exposed brand on the Low range: <strong>90% of its launches<\/strong> are under \u20ac300, with only <strong>10% in the Mid.<\/strong> A strategy of specializing on value-for-money that justifies its overall display share (7.1%) despite a range positioning. At the opposite extreme, <strong>Apple<\/strong> is entirely focused on the<strong>High range<\/strong> (100% of launches) and so is <strong>OnePlus<\/strong>. <strong>Google<\/strong>, <strong>Doogee<\/strong> and <strong>Telekom<\/strong> are integrally positioned on the Mid. <strong>Nothing<\/strong>&#8216;s case is particularly interesting: <strong>93.3% of its launches are in the Mid range<\/strong>, with zero presence in the High. A positioning choice consistent with a proposition that aims to differentiate itself on <strong>design and brand identity<\/strong>, but in an affordable price area compared to pure premium.    <\/p>\n\n<p><strong>Summary table: display share and band mix by brand<\/strong><\/p>\n\n<table id=\"tablepress-9\" class=\"tablepress tablepress-id-9\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Brand<\/th><th class=\"column-2\">Quota display store<\/th><th class=\"column-3\">Mix Low<\/th><th class=\"column-4\">Mix Mid<\/th><th class=\"column-5\">Mix High<\/th><th class=\"column-6\">Profilo strategico<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Samsung<\/td><td class=\"column-2\">21,9%<\/td><td class=\"column-3\">0%<\/td><td class=\"column-4\">40,3%<\/td><td class=\"column-5\">59,7%<\/td><td class=\"column-6\">Presidio valore \/ premium<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Xiaomi<\/td><td class=\"column-2\">15,5%<\/td><td class=\"column-3\">34,1%<\/td><td class=\"column-4\">29,5%<\/td><td class=\"column-5\">36,4%<\/td><td class=\"column-6\">Copertura trasversale<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">OPPO<\/td><td class=\"column-2\">9,5%<\/td><td class=\"column-3\">51,9%<\/td><td class=\"column-4\">29,6%<\/td><td class=\"column-5\">18,5%<\/td><td class=\"column-6\">Penetrazione mass market<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Vivo Mobile<\/td><td class=\"column-2\">7,4%<\/td><td class=\"column-3\">n.d.<\/td><td class=\"column-4\">52,4%<\/td><td class=\"column-5\">n.d.<\/td><td class=\"column-6\">Centrismo Mid<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Realme<\/td><td class=\"column-2\">7,1%<\/td><td class=\"column-3\">n.d.<\/td><td class=\"column-4\">60,0%<\/td><td class=\"column-5\">n.d.<\/td><td class=\"column-6\">Centrismo Mid<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">ZTE<\/td><td class=\"column-2\">7,1%<\/td><td class=\"column-3\">90,0%<\/td><td class=\"column-4\">10,0%<\/td><td class=\"column-5\">0%<\/td><td class=\"column-6\">Specializzazione Low<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Honor<\/td><td class=\"column-2\">5,7%<\/td><td class=\"column-3\">basso<\/td><td class=\"column-4\">medio-alto<\/td><td class=\"column-5\">basso<\/td><td class=\"column-6\">Mid-centrico<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Nothing<\/td><td class=\"column-2\">5,3%<\/td><td class=\"column-3\">6,7%<\/td><td class=\"column-4\">93,3%<\/td><td class=\"column-5\">0%<\/td><td class=\"column-6\">Design-driven Mid<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">Motorola<\/td><td class=\"column-2\">4,6%<\/td><td class=\"column-3\">basso<\/td><td class=\"column-4\">60% ca.<\/td><td class=\"column-5\">medio-alto<\/td><td class=\"column-6\">Bilanciato Mid-High<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">Google<\/td><td class=\"column-2\">3,9%<\/td><td class=\"column-3\">0%<\/td><td class=\"column-4\">100%<\/td><td class=\"column-5\">0%<\/td><td class=\"column-6\">Verticale Mid<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">Apple<\/td><td class=\"column-2\">2,5%<\/td><td class=\"column-3\">0%<\/td><td class=\"column-4\">0%<\/td><td class=\"column-5\">100%<\/td><td class=\"column-6\">Premium puro<\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">TOP 10<\/td><td class=\"column-2\">88,0%<\/td><td class=\"column-3\">\u2014<\/td><td class=\"column-4\">\u2014<\/td><td class=\"column-5\">\u2014<\/td><td class=\"column-6\">\u2014<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-9 from cache -->\n<p><em>Source: elaboration QBerg on QPoint Store data &#8211; period January\/April 2026, GDS Electronics.<\/em><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>What do category managers learn from such a shelf<\/strong><\/h3>\n\n<p>A combined reading of the three data points&#8211;concentration on top brands, dominance of the Mid-range, and differentiation of strategies by brand&#8211;returns some concrete operational evidence for those managing the consumer electronics category or planning the <strong>go-to-market<\/strong> of a new smartphone model.<\/p>\n\n<p>First, <strong>competing in the mid-range is not a defensive choice, it is the choice where the volume market is decided<\/strong>. Brands such as Nothing, Realme and Vivo Mobile have built much of their on-shelf visibility precisely by investing heavily in this range. For an emerging brand, the Mid remains the segment with the best intersection between <strong>achievable display share<\/strong> and <strong>sell-out rotation<\/strong>.  <\/p>\n\n<p>Second, <strong>the high range is not just a sales arena: it is a positioning arena.<\/strong> Apple and OnePlus&#8217;s 100 percent concentration, Samsung&#8217;s 59.7 percent, and Xiaomi&#8217;s 36.4 percent concentration in the high range confirm that premium presence produces value even beyond the direct sales of the individual SKU: it fuels <strong>brand perception<\/strong>, drives lower models, and justifies the department&#8217;s average price. <\/p>\n\n<p>Third, <strong>low range is not dead, but it is polarized<\/strong>. ZTE and OPPO have chosen to garrison it structurally, while Samsung leaves it completely uncovered. For a retailer, the choice of <strong>industrial interlocutors on the Low<\/strong> is thus forced and reduced to a few players.  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>How QBerg supports physical shelf reading.<\/strong><\/h3>\n\n<p>The analysis just conducted is made possible by the<strong>systematic observation of physical stores<\/strong> that QBerg has been conducting for over fifteen years on the <strong>Italian Electronic GDS<\/strong>. On the physical store, among the various tools available in <a href=\"https:\/\/www.qberg.com\/en\/solutions-market-analytics\/in-store-monitoring\/\" data-type=\"page\" data-id=\"257\" target=\"_blank\" rel=\"noreferrer noopener\">QPoint STORE<\/a>, one tool that is certainly useful in reading how a reference is treated in each individual store-and how much it deviates from the <strong>agreed-upon price grid-is<\/strong> <strong>IDEOQuickView<\/strong>, which allows the pricing manager or trade marketing manager to immediately intercept misalignments, anomalies and opportunities for intervention. <\/p>\n\n<p>To track the<strong>price trend of an individual reference<\/strong> over the commercial lifecycle-especially useful on launches, where price moves most frequently in the first few weeks-the QBerg suite integrates <strong>QTrack<\/strong>, which returns the price curve over time for each SKU monitored.<\/p>\n\n<p>Finally, for brands that want to read the physical shelf with the same depth with which they read the digital one, <strong>QPoint Store<\/strong> allows them to build <strong>custom baskets<\/strong>, analyze <strong>display share by band, brand, retailer, or geographic area<\/strong>, and set <strong>alerts<\/strong> on the most relevant movements in the competing assortment.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Conclusions: a concentrated shelf, but with distinct roles<\/strong><\/h3>\n\n<p>The first four months of 2026 deliver a clear picture to GDS Electronics. The <strong>display store share<\/strong> of new smartphone launches is highly concentrated: the top ten brands control<strong>88%<\/strong> of shelf visibility, and <strong>Samsung<\/strong> and <strong>Xiaomi<\/strong> together exceed <strong>37%<\/strong>. The <strong>mid-range<\/strong>, with <strong>45.9 percent<\/strong>, is confirmed as the commercial and competitive center of gravity, but does not obscure the role of the <strong>premium<\/strong> (29.7 percent) nor the structural function of the <strong>low range<\/strong> (24.4 percent).  <\/p>\n\n<p>Underneath this concentration, however, <strong>radically different brand strategies<\/strong> coexist: those who preside over value (Samsung, Apple), those who play across the board (Xiaomi), those who focus on affordable volume (OPPO, ZTE), and those who choose the Mid as their identity terrain (Nothing, Realme, Google).<\/p>\n\n<p class=\"has-background has-small-font-size\" style=\"background-color:#d7dfe2\"><em>Questo studio \u00e8 stato realizzato con <a href=\"https:\/\/www.qberg.com\/soluzioni\/\" data-type=\"page\" data-id=\"98\">QPoint<\/a>, la nuova piattaforma di price intelligence per il monitoraggio multicanale di prezzi e assortimenti. Con QPoint diventa semplice e intuitivo monitorare i <a href=\"https:\/\/www.qberg.com\/soluzioni\/monitoraggio-volantini\/\" data-type=\"page\" data-id=\"258\">volantini promozionali<\/a>, gli <a href=\"https:\/\/www.qberg.com\/soluzioni\/monitoraggio-punti-vendita\/\" data-type=\"page\" data-id=\"257\">scaffali dei punti vendita<\/a> fisici, i <a href=\"https:\/\/www.qberg.com\/soluzioni\/monitoraggio-prezzi-ecommerce\/\" data-type=\"page\" data-id=\"259\">siti di e-commerce<\/a> e le <a href=\"https:\/\/www.qberg.com\/soluzioni\/monitoraggio-newsletter\/\" data-type=\"page\" data-id=\"260\">newsletter<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>QBerg analysis of 283 smartphone launches 2026: mid-range worth 45.9% of GDS Electronics shelf, Samsung leading at 21.9%. In the first four months of 2026, the GDS Electronics physical shelf tells a clear but not obvious story. The competition between smartphone brands is no longer played out only on the duel between entry level and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[49,52,130],"tags":[74],"class_list":{"0":"post-8520","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insights","8":"category-reports","9":"category-reports-durable-goods","10":"tag-durable-goods","11":"entry"},"featured_image_src":"https:\/\/www.qberg.com\/wp-content\/uploads\/2025\/07\/insight-durable-goods-2-600x400.png","featured_image_src_square":"https:\/\/www.qberg.com\/wp-content\/uploads\/2025\/07\/insight-durable-goods-2-600x570.png","author_info":{"display_name":"diabolik","author_link":"https:\/\/www.qberg.com\/en\/author\/diabolik\/"},"_links":{"self":[{"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/posts\/8520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/comments?post=8520"}],"version-history":[{"count":0,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/posts\/8520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/media\/7862"}],"wp:attachment":[{"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/media?parent=8520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/categories?post=8520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qberg.com\/en\/wp-json\/wp\/v2\/tags?post=8520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}