{"id":8683,"date":"2026-06-01T12:30:46","date_gmt":"2026-06-01T10:30:46","guid":{"rendered":"https:\/\/www.qberg.com\/share-of-keyword-sok-what-it-is-how-it-works-and-what-you-can-do-with-it\/"},"modified":"2026-06-01T12:30:46","modified_gmt":"2026-06-01T10:30:46","slug":"share-of-keyword-sok-what-it-is-how-it-works-and-what-you-can-do-with-it","status":"publish","type":"post","link":"https:\/\/www.qberg.com\/en\/share-of-keyword-sok-what-it-is-how-it-works-and-what-you-can-do-with-it\/","title":{"rendered":"Share of Keyword (SoK): what it is, how it works and what you can do with it"},"content":{"rendered":"\n

When an Italian consumer types in“washing machines<\/strong>” on an electronics e-commerce site, within seconds he sees a list of products, signs and brands parade by. That screen is today’s real digital selling point: those who man that window intercept qualified traffic; those who stay out of it disappear from the buyer’s radar. For the Digital, e-Commerce and Trade Marketing<\/strong> teams of industrial companies, figuring out who occupies that SERP-and with what products, signs and prices-has become as much a strategic requirement as reading a flyer or shelf display. <\/p>\n\n

QBerg has released the Share of Keyword (SoK)<\/strong> module within the QPoint suite specifically to address this need. This tutorial operationally explains what SoK is, how the platform captures the top 20 SERP results on target sites, what QPoint-style operations you can do on the dataset<\/strong>, and what business questions it solves. You won’t find fictitious percentages or simulated cases-the goal is to guide you through the search setup, show you what you see on screen, and make you understand why SoK opens up a new level of price intelligence on the search channel.<\/strong> <\/p>\n\n

What is Share of Keyword: the definition<\/strong><\/h3>\n\n

The Share of Keyword<\/strong> is the share of visibility that a brand, product or sign gets within the search results page (SERP)<\/strong> of an e-commerce website against a specific keyword<\/strong> set by the client.<\/p>\n\n

It is not a traditional SEO metric (average ranking, domain authority, estimated traffic): it is a competitive measure of commercial SERP garrison<\/strong>, built with the same methodological logic with which QBerg, for more than twenty years, has been measuring the share of visibility on the printed flyer, <\/strong> physical store<\/strong>, or promotional web monitoring.<\/strong> Just as on the flyer we count and weight the spaces occupied by each brand, on the SoK we count how many SERP slots a sign or brand occupies<\/strong> when consumers type in a purchase keyword. <\/p>\n\n

The added value is transformation: the SERP stops being a mutable page and becomes a structured dataset, comparable over time and analyzable by multiple dimensions<\/strong>, within the same QPoint experience you already know.<\/p>\n\n

How capture works: top 20 results on target sites<\/strong><\/h3>\n\n

The collection mechanism is deliberately simple to set up, but robust in terms of methodology. The operational flow consists of five steps: <\/p>\n\n

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  1. Keyword setting<\/strong>. The client chooses one or more keywords to monitor. These can be generic category keywords (“washing machines,” “refrigerators,” “smartphones”), brand-driven keywords (“Bosch washing machine”), occasion-of-use keywords (“slim washing machine,” “9 kg washing machine”) or long-tail verticals (“class A inverter silent washing machine”). <\/li>\n\n\n\n
  2. Definition of target sites<\/strong>. La queries the sites relevant to the client’s competitive perimeter<\/strong> – the leading GDS e-commerce, category specialists, marketplaces, online pharmacy or pet specialist, depending on the industry. <\/li>\n\n\n\n
  3. Capturing the top 20 results<\/strong>. For each keyword, the system picks up the first 20 SERP results<\/strong> detected on the target sites. This is the window where almost all purchase clicks are concentrated: beyond that threshold, competitive visibility is effectively zero. <\/li>\n\n\n\n
  4. Data normalization and enrichment<\/strong>. Each result is traced back to brand, model, EAN\/product code, host sign, on-screen price, presence of active promotion.<\/strong> It is at this point that the data becomes a QPoint-style asset: queryable, filterable, segmentable. <\/li>\n\n\n\n
  5. Repetition over time<\/strong>. The capture is relaunched with the frequency defined in setup. It is the time dimension that transforms the SoK from an instantaneous snapshot to a continuous observatory<\/strong> of the SERP garrison. <\/li>\n<\/ol>\n\n

    The guiding principle is the same as for the entire QPoint suite: structured, repeatable and comparable data<\/strong>, never an extemporaneous snapshot.<\/p>\n\n

    What you see on the screen: from SERP to dashboard<\/strong><\/h3>\n\n

    Once you launch the capture on the keyword“washing machines<\/strong>,” the QPoint interface dedicated to SoK returns the SERP to you as a browsable dataset<\/strong>, not as a web page. Specifically you display: <\/p>\n\n