{"id":1763,"date":"2020-09-17T15:12:50","date_gmt":"2020-09-17T13:12:50","guid":{"rendered":"http:\/\/qbergsrl.wpengine.com\/homepage-3\/"},"modified":"2022-10-11T12:27:18","modified_gmt":"2022-10-11T10:27:18","slug":"homepage-3","status":"publish","type":"page","link":"https:\/\/www.qberg.com\/es\/","title":{"rendered":"Portada"},"content":{"rendered":"\n<div class=\"wp-block-genesis-blocks-gb-columns videohome gb-layout-columns-1 one-column gb-has-background-dim gb-has-background-dim-90 gb-background-cover gb-background-no-repeat gb-columns-center alignfull\" style=\"padding-top:15%;padding-right:8%;padding-bottom:15%;padding-left:8%;background-image:url(https:\/\/www.qberg.com\/wp-content\/uploads\/2020\/11\/Schermata-2020-11-26-alle-15.17.56.jpg);background-position:48% 45%\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\" style=\"max-width:1200px\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<h1 class=\"has-text-align-left is-style-xl-text has-text-color wp-block-heading\" style=\"color:#ffffff\">Personas, m\u00e1s all\u00e1 de los datos<\/h1>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideleft gb-columns-center alignfull\" style=\"margin-bottom:10px;padding-right:4%;padding-left:4%\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-1 gb-is-responsive-column\" style=\"max-width:1240px\">\n<div class=\"wp-block-genesis-blocks-gb-column is-style-offset-up gb-block-layout-column\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"padding:20px;background-color:#faf7f4\">\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column gb-has-custom-background-color gb-has-custom-text-color\" style=\"padding-top:4%;padding-right:4%;padding-bottom:4%;padding-left:4%;background-color:#866185;color:#ffffff\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<h2 class=\"has-text-align-left small-heading is-style-small-text has-text-color wp-block-heading\" style=\"color:#ffffff\"><strong>INVESTIGACI\u00d3N DE MERCADO  Y INTELIGENCIA DE PRECIOS<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-theme-separator\" style=\"background-color:#ffffff;color:#ffffff\"\/>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-89b4c9e9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-text-color\" href=\"https:\/\/www.qberg.com\/es\/nosotros\/\" style=\"color:#ffffff\">NOSOTROS<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#ffffff\">Llevamos m\u00e1s de 15 a\u00f1os proporcionando a las empresas servicios innovadores de inteligencia de precios. Ofrecemos datos, an\u00e1lisis y herramientas para ayudarles a hacer un seguimiento del mercado, optimizar su estrategia de precios y obtener una ventaja competitiva frente a la competencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestras herramientas proporcionan una visi\u00f3n general inmediata, son f\u00e1ciles de usar<br>e incluyen los precios y surtidos de folletos, estanter\u00edas, boletines y comercio electr\u00f3nico.\u00bb<br>Porqu\u00e9 una buena decisi\u00f3n se basa en los datos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"margin-top:10px;padding-top:5%;padding-left:3%\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"min-height:805px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#ffffff\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column gb-has-custom-background-color gb-columns-center aligncenter\" style=\"margin-top:15px;padding-right:2%;padding-left:2%;background-color:#ffffff\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\" style=\"max-width:1060px\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-top\"><div class=\"gb-block-layout-column-inner gb-has-custom-text-color\" style=\"margin-bottom:30px;padding-top:20px;padding-bottom:15px;color:#ffffff\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#554948\"><strong>Una buena decisi\u00f3n se basa en los datos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-theme-secondary-color has-text-color wp-block-paragraph\">Disponer de datos y an\u00e1lisis precisos ayuda a los profesionales del sector de bienes de consumo (ya sea a nivel industrial o minorista) a tomar las decisiones m\u00e1s acertadas para su estrategia. <\/p>\n\n\n\n<p class=\"has-theme-secondary-color has-text-color wp-block-paragraph\">Ya se trate de una comparaci\u00f3n de precios, un an\u00e1lisis de cuotas de exposici\u00f3n, un an\u00e1lisis de surtido o an\u00e1lisis m\u00e1s amplios de un mercado espec\u00edfico, en QBerg tenemos las soluciones adecuadas para nuestros clientes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-genesis-blocks-gb-container colonna_home gb-block-container\"><div class=\"gb-container-inside\"><div class=\"gb-container-content\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.qberg.com\/wp-content\/uploads\/2020\/11\/architecture-2083687_1920-1024x683.jpg\" alt=\"\" class=\"wp-image-1786\"\/><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-secondary-color\">SOLUCIONES<\/mark><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-secondary-color\">Descubre nuestras soluciones de monitorizaci\u00f3n de precios y surtidos basadas en QPoint<\/mark><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-theme-primary-background-color has-text-color has-background\" href=\"https:\/\/www.qberg.com\/es\/soluciones\/\" style=\"color:#ffffff\" rel=\"https:\/\/www.qberg.com\/soluzioni\/\">DESCUBRE LAS SOLUCIONES<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-genesis-blocks-gb-container colonna_home gb-block-container\"><div class=\"gb-container-inside\"><div class=\"gb-container-content\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.qberg.com\/wp-content\/uploads\/2020\/11\/skyline-600001_1920-1024x683.jpg\" alt=\"\" class=\"wp-image-1776\"\/><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-secondary-color\">SERVICIOS<\/mark><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-secondary-color\">Explora c\u00f3mo podemos ayudarte en el punto de venta y con an\u00e1lisis personalizados<\/mark><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-theme-primary-background-color has-text-color has-background\" href=\"https:\/\/www.qberg.com\/es\/servicios\/\" style=\"color:#ffffff\" rel=\"https:\/\/www.qberg.com\/soluzioni-3\/\">DESCUBRE LOS SERVICIOS<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:125px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#171717\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-439\" src=\"https:\/\/www.qberg.com\/wp-content\/uploads\/2020\/11\/UT-Foto-brochure004-BN-xsito_1_1.jpg\" style=\"object-position:49% 36%\" data-object-fit=\"cover\" data-object-position=\"49% 36%\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"padding-left:8%;padding-right:8%;padding-top:5%\" class=\"wp-block-genesis-blocks-gb-container is-style-default gb-block-container alignfull\"><div class=\"gb-container-inside\"><div class=\"gb-container-content\" style=\"max-width:1200px\">\n<h2 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#554948\"><strong>Controlar para optimizar las decisiones<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.qberg.com\/wp-content\/uploads\/2020\/11\/ut-foto-brochure002-bn-xsito_1.jpg\" alt=\"\" class=\"wp-image-358\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">La situaci\u00f3n del mercado actual muestra el crecimiento de la competencia, desde el punto de vista de la oferta y la presi\u00f3n sobre los precios, as\u00ed como el aumento de los operadores por cada mercado de productos y el n\u00famero de canales disponibles para un comprador cada vez m\u00e1s informado y multicanal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tal escenario, la palabra clave es OPTIMIZAR, pero no puede haber optimizaci\u00f3n sin CONTROL. A tal efecto, QBerg proporciona las herramientas necesarias para:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>comprobar la eficacia de las medidas adoptadas<\/li><li>destacar los puntos fuertes y d\u00e9biles de manera oportuna<\/li><li>REACCIONAR R\u00c1PIDAMENTE<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#faf7f4\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"QPoint Price Intelligence 2.0 (ESP)\" src=\"https:\/\/player.vimeo.com\/video\/315908899?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"padding-left:8%;padding-right:8%;padding-bottom:8%\" class=\"wp-block-genesis-blocks-gb-container gb-block-container alignfull\"><div class=\"gb-container-inside\"><div class=\"gb-container-content\" style=\"max-width:1200px\">\n<hr class=\"wp-block-separator has-css-opacity is-style-theme-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>\u00daltimos insights<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-3 gb-3-col-equal\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><section class=\"gb-block-post-grid featuredpost aligncenter is-style-default\"><div class=\"gb-post-grid-items is-grid columns-1\"><article id=\"post-8521\" class=\"gb-post-grid-item post-8521 post type-post status-publish format-standard has-post-thumbnail category-insight-es category-informes category-reportes-bienes-duraderos tag-bienes-duraderos entry\"><div class=\"gb-block-post-grid-image\"><a href=\"https:\/\/www.qberg.com\/es\/smartphones-2026-la-estanteria-fisica-premia-a-la-gama-media\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><div class=\"gb-block-post-grid-text\"><header class=\"gb-block-post-grid-header\"><h3 class=\"gb-block-post-grid-title\"><a href=\"https:\/\/www.qberg.com\/es\/smartphones-2026-la-estanteria-fisica-premia-a-la-gama-media\/\" rel=\"bookmark\">Smartphones 2026, la estanter\u00eda f\u00edsica premia a la gama media<\/a><\/h3><div class=\"gb-block-post-grid-byline\"><time datetime=\"2026-05-25T14:27:44+02:00\" class=\"gb-block-post-grid-date\" itemprop=\"datePublished\">25 de mayo de 2026<\/time><\/div><\/header><div class=\"gb-block-post-grid-excerpt\"><p>An\u00e1lisis de QBerg de los 283 lanzamientos de smartphones en 2026: la gama media representa el 45,9% del lineal de GDS Electronics, con Samsung a&hellip;<\/p>\n<p><a class=\"gb-block-post-grid-more-link gb-text-link\" href=\"https:\/\/www.qberg.com\/es\/smartphones-2026-la-estanteria-fisica-premia-a-la-gama-media\/\" rel=\"bookmark\">Leer el art\u00edculo <span class=\"screen-reader-text\">Smartphones 2026, la estanter\u00eda f\u00edsica premia a la gama media<\/span><\/a><\/p><\/div><\/div><\/article>\n<\/div><\/section>\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns homeboxposts gb-layout-columns-2 gb-2-col-equal gb-has-custom-background-color\" style=\"background-color:#ffffff\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column pippo gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"logoposts wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-400\" style=\"width: 33px;\" src=\"https:\/\/www.qberg.com\/wp-content\/uploads\/2020\/11\/Insights01.png\" alt=\"\">    Informes<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/www.qberg.com\/es\/category\/insight-es\/informes\/\" data-type=\"category\" data-id=\"59\">Ver todos<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><section class=\"gb-block-post-grid featuredpost aligncenter is-style-default\"><div class=\"gb-post-grid-items is-grid columns-1\"><article id=\"post-2539\" class=\"gb-post-grid-item post-2539 post type-post status-publish format-standard has-post-thumbnail category-noticias entry\"><div class=\"gb-block-post-grid-image\"><a href=\"https:\/\/www.qberg.com\/es\/qberg-renueva-su-imagen-corporativa\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><div class=\"gb-block-post-grid-text\"><header class=\"gb-block-post-grid-header\"><h3 class=\"gb-block-post-grid-title\"><a href=\"https:\/\/www.qberg.com\/es\/qberg-renueva-su-imagen-corporativa\/\" rel=\"bookmark\">QBerg renueva su imagen corporativa con un redise\u00f1o del logotipo y de la p\u00e1gina web<\/a><\/h3><div class=\"gb-block-post-grid-byline\"><time datetime=\"2021-05-24T07:00:00+02:00\" class=\"gb-block-post-grid-date\" itemprop=\"datePublished\">24 de mayo de 2021<\/time><\/div><\/header><div class=\"gb-block-post-grid-excerpt\"><p>Nuestra identidad corporativa cambia su imagen y nos habla del encuentro entre continuidad e innovaci\u00f3n, expresa y reafirma la identidad de QBerg tras 15 a\u00f1os&hellip;<\/p>\n<p><a class=\"gb-block-post-grid-more-link gb-text-link\" href=\"https:\/\/www.qberg.com\/es\/qberg-renueva-su-imagen-corporativa\/\" rel=\"bookmark\">Leer el art\u00edculo <span class=\"screen-reader-text\">QBerg renueva su imagen corporativa con un redise\u00f1o del logotipo y de la p\u00e1gina web<\/span><\/a><\/p><\/div><\/div><\/article>\n<\/div><\/section>\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns homeboxposts gb-layout-columns-2 gb-2-col-equal gb-has-custom-background-color\" style=\"background-color:#ffffff\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column pippo gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"logoposts wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-2117\" style=\"width: 33px;\" src=\"https:\/\/www.qberg.com\/wp-content\/uploads\/\" alt=\"\">    Noticias<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/www.qberg.com\/es\/category\/insight-es\/noticias\/\" data-type=\"category\" data-id=\"57\" target=\"_blank\" rel=\"noreferrer noopener\">Ver todos<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><section class=\"gb-block-post-grid featuredpost aligncenter is-style-default\"><div class=\"gb-post-grid-items is-grid columns-1\"><article id=\"post-8684\" class=\"gb-post-grid-item post-8684 post type-post status-publish format-standard has-post-thumbnail category-insight-es category-tutoriales entry\"><div class=\"gb-block-post-grid-image\"><a href=\"https:\/\/www.qberg.com\/es\/share-of-keyword-sok-que-es-como-funciona-y-que-puedes-hacer-con-el\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><div class=\"gb-block-post-grid-text\"><header class=\"gb-block-post-grid-header\"><h3 class=\"gb-block-post-grid-title\"><a href=\"https:\/\/www.qberg.com\/es\/share-of-keyword-sok-que-es-como-funciona-y-que-puedes-hacer-con-el\/\" rel=\"bookmark\">Share of Keyword (SoK): qu\u00e9 es, c\u00f3mo funciona y qu\u00e9 puedes hacer con \u00e9l<\/a><\/h3><div class=\"gb-block-post-grid-byline\"><time datetime=\"2026-06-01T12:31:28+02:00\" class=\"gb-block-post-grid-date\" itemprop=\"datePublished\">1 de junio de 2026<\/time><\/div><\/header><div class=\"gb-block-post-grid-excerpt\"><p>Cuando un consumidor italiano teclea\u00bblavadoras\u00bb en un sitio de comercio electr\u00f3nico de electr\u00f3nica, en cuesti\u00f3n de segundos ve desfilar una lista de productos, r\u00f3tulos y&hellip;<\/p>\n<p><a class=\"gb-block-post-grid-more-link gb-text-link\" href=\"https:\/\/www.qberg.com\/es\/share-of-keyword-sok-que-es-como-funciona-y-que-puedes-hacer-con-el\/\" rel=\"bookmark\">Leer el art\u00edculo <span class=\"screen-reader-text\">Share of Keyword (SoK): qu\u00e9 es, c\u00f3mo funciona y qu\u00e9 puedes hacer con \u00e9l<\/span><\/a><\/p><\/div><\/div><\/article>\n<\/div><\/section>\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns homeboxposts gb-layout-columns-2 gb-2-col-equal gb-has-custom-background-color\" style=\"background-color:#ffffff\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column pippo gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"logoposts wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-2119\" style=\"width: 33px;\" src=\"https:\/\/www.qberg.com\/wp-content\/uploads\/\" alt=\"\">    Tutoriales<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/www.qberg.com\/es\/category\/insight-es\/tutoriales\/\" data-type=\"category\" data-id=\"58\">Ver todos<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-3 gb-3-col-equal\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-theme-primary-background-color has-text-color has-background\" href=\"https:\/\/www.qberg.com\/es\/category\/insight-es\/\" style=\"color:#ffffff\">Leer todos los insights<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column gb-has-background-dim gb-has-background-dim-10 gb-background-cover gb-background-no-repeat gb-has-custom-background-color gb-has-custom-text-color gb-columns-center alignfull\" style=\"padding-top:5%;padding-right:8%;padding-bottom:5%;padding-left:8%;background-color:#171717;color:#ffffff;background-image:url(https:\/\/www.qberg.com\/wp-content\/themes\/navigation-pro\/config\/import\/images\/travel\/travel-background-4.jpg)\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1200px\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner gb-has-custom-text-color\" style=\"color:#ffffff\">\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-theme-separator\" style=\"background-color:#ffffff;color:#ffffff\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-right wp-block-heading\">Insights destacados<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-89b4c9e9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-theme-primary-background-color has-text-color has-background\" href=\"https:\/\/www.qberg.com\/es\/category\/destacados\/\" style=\"color:#ffffff\">LEER TODOS<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><section class=\"gb-block-post-grid featuredpost aligncenter is-style-default\"><div class=\"gb-post-grid-items is-grid columns-1\"><article id=\"post-2098\" class=\"gb-post-grid-item post-2098 post type-post status-publish format-standard has-post-thumbnail category-insight-es category-informes category-destacados category-reportes-bienes-duraderos tag-bienes-duraderos entry\"><div class=\"gb-block-post-grid-image\"><a href=\"https:\/\/www.qberg.com\/es\/observatorio-qberg-precios-tecnologicos-italia\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><div class=\"gb-block-post-grid-text\"><header class=\"gb-block-post-grid-header\"><h3 class=\"gb-block-post-grid-title\"><a href=\"https:\/\/www.qberg.com\/es\/observatorio-qberg-precios-tecnologicos-italia\/\" rel=\"bookmark\">QBerg: Observatorio Precios Tecnol\u00f3gicos en Italia &#8211; MAYO 2021<\/a><\/h3><div class=\"gb-block-post-grid-byline\"><time datetime=\"2021-05-25T16:17:45+02:00\" class=\"gb-block-post-grid-date\" itemprop=\"datePublished\">25 de mayo de 2021<\/time><\/div><\/header><div class=\"gb-block-post-grid-excerpt\"><p>Il contesto generale Nel mese di maggio 2021 l\u2019Indice dei Prezzi Tecnologici (IPT) arriva a 103,65 punti registrando una contrazione di &#8211; 0,60 punti rispetto&hellip;<\/p>\n<p><a class=\"gb-block-post-grid-more-link gb-text-link\" href=\"https:\/\/www.qberg.com\/es\/observatorio-qberg-precios-tecnologicos-italia\/\" rel=\"bookmark\">LEGGI L&#039;ARTICOLO <span class=\"screen-reader-text\">QBerg: Observatorio Precios Tecnol\u00f3gicos en Italia &#8211; MAYO 2021<\/span><\/a><\/p><\/div><\/div><\/article>\n<\/div><\/section>\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns homeboxposts gb-layout-columns-2 gb-2-col-equal gb-has-custom-background-color\" style=\"background-color:#ffffff\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column pippo gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"logoposts has-theme-secondary-color has-text-color wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-1026\" style=\"width: 34px;\" src=\"https:\/\/www.qberg.com\/wp-content\/uploads\/\" alt=\"\">   Destacados<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/www.qberg.com\/es\/category\/destacados\/\" data-type=\"category\" data-id=\"60\">Ver todos<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns homeboxposts gb-layout-columns-2 gb-2-col-equal gb-has-custom-background-color\" style=\"background-color:#ffffff\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column pippo gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"logoposts has-theme-secondary-color has-text-color wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-1026\" style=\"width: 34px;\" src=\"https:\/\/www.qberg.com\/wp-content\/uploads\/\" alt=\"\">   Destacados<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/www.qberg.com\/es\/category\/destacados\/\" data-type=\"category\" data-id=\"60\">Ver todos<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/blocks.php","meta":{"_genesis_hide_title":true,"_genesis_hide_breadcrumbs":true,"_genesis_hide_singular_image":true,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"full-width-content","footnotes":""},"class_list":["post-1763","page","type-page","status-publish","entry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/www.qberg.com\/es\/wp-json\/wp\/v2\/pages\/1763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qberg.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.qberg.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.qberg.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qberg.com\/es\/wp-json\/wp\/v2\/comments?post=1763"}],"version-history":[{"count":0,"href":"https:\/\/www.qberg.com\/es\/wp-json\/wp\/v2\/pages\/1763\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.qberg.com\/es\/wp-json\/wp\/v2\/media?parent=1763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}