Continuous monitoring of e-commerce prices and assortments
Knowing competitors’ prices can be a critical information when running a business, whether e-commerce or physical. This ensures that the prices you set stay competitive while helping to guarantee expected profit margins. Keeping track of competitors’ prices is important not only to take data-driven decisions, but also to adapt to sudden changes such as offers and discounts on key items. Understanding competitors’ pricing strategies can also reveal valuable insights as how much customers are willing to pay for different products, giving you a better chance of success with your strategy.
Monitoring competitors does not have to be a time-consuming and labor-intensive activity. With QPoint WEB, you can easily monitor product visibility and prices of e-commerce websites accurately and in real time. The choice amongst a wide range of product sectors allows you to gain valuable market intelligence. Kick off your competitive monitoring with QPoint WEB.
Based on a daily monitoring, which can be set up to hourly frequency, QPoint WEB goes far beyond a simple automated price capture: thanks to a post-capture activity entrusted to the quality department, in fact, the collected products are recognized and linked with the common database. .
And this is the real difference between QPoint WEB and any scraping and price comparison tool: while the other tools are based, for recognition and coupling, on the description of the article, thus attempting an automatic semantic recognition, for QPoint WEB the automatism stops at capture because our Product Specialists take care of the rest.
In practical terms, this translates into 40% more cross-site correlation than competitors. More correlation means more comparability. QPoint WEB is not limited to monitoring the assortments: it is also able to recognize the WEB campaigns with which an e-commerce site offers category, brand, seasonal offers and anything else it decides to highlight to increase the conversion.
QPoint WEB is an essential data source for price intelligence in the e-commerce world, allowing you to have:
- online research and analysis tool;
- automated daily reporting;
- interface for downloading RAW DATA;
- Dynamic Pricing module for setting price alignment rules.
Monitoring e-commerce has never been so easy.
In addition to the ability to set advanced analytics and searches, as in the rest of QPoint, we have developed specific tools for the e-commerce world:
- analysis of competitiveness indexes and brand positioning;
- Price Erosion Tracking, which allows our customers to understand which site is the first to drop below a certain price threshold and if others follow it;
- Brand Share analysis;
- incidence of the Out of Stocks;
- monitoring of ad hoc panels and selective product baskets.
QPoint WEB is the ideal tool for both “click-‘n-mortar” e-commerce sites “Web Pure” e-commerce sites. The main tools available to our customers in the retail space include:
- the ability to set up custom tracking baskets;
- analyze competitors’ assortment mixes;
- analyze the set of display attributes;
- check the Gap Analysis with respect to own assortment;
- set up business rules based on assortment and stock, to align prices automatically.
Q.: Is the frequency of e-commerce sites monitoring fixed, or can I choose it?
A.: You can choose the detection frequency, up to a hourly frequency type, with 24 daily samples.
Q.: The detection panel is fixed, or can I choose it?
A.: Even the panel is fully customizable depending on the needs of the customer. In addition to the vast number of sites that are already monitored by QPoint WEB, you can request additional monitoring of specific sites, which will be displayed in the platform.
Q.: It is possible to calculate the share of web visibility of a brand?
A.: Not just a Brand: also a category, a product, a product segment, of any of the items available in our analysis engine. The measure “Display share” does just that: it calculates the share of visibility within the chosen universe.
Q.: In addition to the values resulting from the planned monitoring, can I see product prices of my interest in real time?
A.: Yes: thanks to the “Web Instant” feature, checking the status of real-time pricing is as quick as a click.
Q.: Can I compare online prices with offline?
A.: This is the QPoint’s main characteristic: an immediate view of the various monitored worlds. Comparing the prices of a website with those of a physical store or a flyer, it is a breeze.