Continuous monitoring of e-commerce web campaigns
The phenomenon of Web Campaigns is becoming increasingly important: through this means of communication, e-commerce sites are propose to visitors offers and promotions, for a limited period of time or dedicated to specific categories or brands.
Just like the FLYER represents the physical promotional of the STORE, WEB PROMO is the promotional of the WEB e-commerce world.
The QPoint WEB PROMO module responds precisely to this need: to keep the promotional activity of e-commerce sites under control. Identity cards of Web Campaigns, Research, Analysis: the QPoint WEB PROMO module integrates perfectly into the QPoint platform. With its wide time span it allows to compare distant in time digital promotional events, such as the Black Fridays of the last two years.
QPoint WEB PROMO allows you to keep under control the promotional activity conveyed by e-commerce sites through Web Campaigns. With QPoint WEB PROMO, you can for example:
- evaluate the display share restricted to the Web Campaigns world only;
- check the presence of the campaigns agreed with the retailer;
- compare the activity conveyed by the Web Campaigns with the analogous one of the Flyer Campaigns.
QPoint WEB PROMO allows you to evaluate in a simple and intuitive way:
assortment mixes of the Web Campaigns;
frequency of publication;
graphical creativities and titles used to attract the consumer’s attention;
assortment choices made by competitors.
Q.: Is Web Promo monitoring continuous?
A.: Yes: every day we check the presence of promotional activities on e-commerce sites, and insert into the system the assortments of underlying products. In this way you can be informed in a timely manner also on activities lasting just one day.
Q.: Can I carry out research and analytics on the Web Promo?
A.: Of course: that of “Web Promo” by all meand a domain, on which you can perform research, analytics and also compare it with the rest of the e-commerce assortments or promotional activities of physical flyers.
Q.: Can I get a general idea of the promotional activity between online and offline?
A.: Certainly: in addition to the numerous analytics you can build, the Web Promo world is viewable within the Promoplan, a synoptic chart that allows you to compare the “promo world” in the round, made up of Flyers, Web and Newsletters.