Continuous monitoring of prices and assortments of email newsletters
Newsletters are often referred to as “off-flyer promotional communication”.
We are talking about all that communication, indispensable for Retailers who want to inform their customers about news regarding openings, flyer launches, special offers, which are conveyed via e-mail to loyal customers who have subscribed to the newsletter service.
Monitoring competitors’ newsletters can provide valuable information about their strategies, upcoming promotions, and pricing. This information can help any company identify both market opportunities and threats in order to move promptly. This data can inspire new ideas to innovate their services and products to compete better. Monitoring competitor newsletters can lead companies to stay one step ahead of their market rivals.
This is why we have developed the QPoint NEWS module: to give you visibility also on this promotional communication media. You can consult the newsletter, with its graphical creativity, and consult the list of products and prices that were on board the news.
You can also create searches and view news in the PromoPlan: promotional activity becomes fully visible with QPoint, combined with the promotional activity of FLYER and WEB Campaigns.
Q.: Is Newsletter monitoring continuous?
A.: Yes, it is daily. Every day, in fact, all emails newsletters we receive are processed . The system update is immediate, after every receipt.
Q.: Can I also see how the newsletter is visually built?
A.: Yes, indeed: it is the key part of the newsletter. The News’ Identity Card does just that: you can view the newsletters exactly as it gets into the email accounts of recipients, and see the list of advertised products.
Q.: Can I search Newsletters?
A.: Yes: the Newsletter appears as a normal QPoint domain. Just select it and search as you’d do for any other domain. In addition, Newsletters can also be viewed inside Promoplan, the visual diagram showing the set of promotional activities in the form of a time diagram: flyers, web promos and newsletters. Thanks to Promoplan you can have a clear idea of the promotional strategies of a multi-channel retailer.