People, beyond data
MARKET RESEARCH AND PRICE INTELLIGENCE
For over 15 years we have been providing innovative price intelligence services to companies, offering data, analytics and tools that help them monitor the market, optimize their pricing strategy and gain a competitive advantage over the competition.
Our tools allow you to have an immediate, easily usable and integrated overview of prices and assortments on flyers, physical shelves, e-commerce sites and newsletters.
The right decision is the data-driven one
For operators in the world of consumer goods, whether it is manufacturers or retailers, having accurate data and analytics available allows them to take the right decisions for their strategy. If the need is to compare prices, analyze display shares or assortments or broader analyses on a specific market, we at QBerg have the right solutions for our Customers.
SOLUTIONS
Discover our QPoint-based price and assortment tracking solutions
SERVICES
Explore what we can do to support you in-store and with customized analytics
Control to optimize your choices
The current market scenario sees competition grow, in terms of supply and pressure on prices, as well as an increase in the number of players per product sector and the number of new touchpoints available to increasingly informed and multi-channel shoppers.
In such a scenario, the key word is OPTIMIZE: but there can be no optimization without CONTROL. To this end, QBerg provides the tools necessary to:
- verify the effectiveness of the actions taken
- highlight strengths and weaknesses in a timely manner
- REACT QUICKLY
Last Insights
MDA Built-In: How did the pandemic affect Flyer and Web promotional strategies?
Prima di iniziare ad addentrarci nella nostra analisi, rispondiamo a questa domanda: ‘Ma cosa sono i prodotti GED Built-In?’ Questa categoria racchiude Grandi elettrodomestici ad…
Read post MDA Built-In: How did the pandemic affect Flyer and Web promotional strategies?
Reports
QBerg renews its corporate image going through the restyling of logo and website
Our corporate identity gets a new look and tells us about the encounter between continuity and innovation, expressing and affirming QBerg’s identity after 15 years…
Read post QBerg renews its corporate image going through the restyling of logo and website
The Importance of Product Branding on Flyers, Store Shelves, and E-commerce Sites
In the world of marketing and commerce, branding plays a fundamental role in the success of a company’s marketing strategy. Branding products on flyers, on…
Read post The Importance of Product Branding on Flyers, Store Shelves, and E-commerce Sites
Featured insights
QBerg: Technology Prices Observatory ITALY- MAY 2021
Il contesto generale Nel mese di maggio 2021 l’Indice dei Prezzi Tecnologici (IPT) arriva a 103,65 punti registrando una contrazione di – 0,60 punti rispetto…
READ POST QBerg: Technology Prices Observatory ITALY- MAY 2021
ITA Flyers: Frozen food, trends of flyer promotions in LSD in 2020
Il comparto dei surgelati, dal bakery alla terza gamma (frutta, verdura), fino al segmento carni, sta vivendo un momento di grande cambiamento che richiede di…
READ POST ITA Flyers: Frozen food, trends of flyer promotions in LSD in 2020