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Competition monitoring
Whether you are a manufacturer a retailer or a B2B distributor, monitoring the competition is a necessary activity to make the right decisions.
And we’re not just talking about decisions related to price, but to assortments, brand positioning, the general trend of the market in which you operate.
All in a multi-channel logic: offline, thanks to continuous monitoring of promotional flyers and the shelves in physical stores, and online, thanks to daily and hourly monitoring of e-commerce sites and web promotions.
If your need is competitor monitoring, please visit our Solutions page.
Price comparison
Follow the price of your products on the various channels, online and offline, or make sure that the price of your assortment is always competitive: whatever your need, you need tools that support you in monitoring, comparing and analyzing the prices.
Not simple photographs, but continuous and multi-channel monitoring. You can activate automatic data flows to feed your e-commerce platforms or business intelligence, but also use our QPoint platform to build your market analyzes and have so a long-term overview that allows you to make your decisions supported by data. If your need is price comparison, visit our Solutions page.
Store and e-commerce assortment strategies
Making decisions about your assortment strategies is not an operation that can be conducted “in the dark”. Information about your products only is not enough: you need to know the shelf (whether physical or online) in a complete way. Display attributes, display share of your competitors, product availability: these are some of the information that support you in the correct positioning of your products, in terms of price and more.
If your need is to build an assortment strategy, visit our Solutions page.
Dynamic pricing
If you manage an e-commerce, you must make sure that the products you offer have a competitive price compared to those offered by the competitor e-commerce.
Price comparison, with the related price and assortment monitoring, is the first step: the next step is to integrate this information with a tool able to incorporate your internal information (stock, purchase prices, minimum margin, etc.) and to process them according to business rules set in image and likeness of your commercial strategy.
Therefore, our Dynamic Pricing module is the right solution for you: relying on online and offline price comparison information, the module will be able to suggest you the best price to offer in your catalogue.
Monitoring and planning of promotional actions
Promotional actions, both offline through flyers or promos in stores, and online, through web campaigns, are an activity that has characteristics of complexity, variability and number that mean that they cannot be implemented without tools capable of give you a complete view of the promotional panorama.
Check the application of the agreements made with retailers, keep the promotional activity of your competitors under control, create and plan your promos: these are just some of the features of our platform. If your need is price comparison, visit our Solutions page.
Support in the physical store
Prepare your commercial account for a visit to the store, check assortments and compliance with shelf quotas, plan exposure, check if your brands are displayed at competitive prices: or compare your shelf mix with that of your competitors, monitor the competitor brand in terms of price positioning and assortment choices, check the assortment gaps with respect to the competition.
Or again, carry out ad hoc operations inside the store: measurements, positioning of POP materials, quality checks, mystery and ethnographic research, product or brand promoters.
These are just some of the features you can access thanks to our platform and our services. Whether you are an industry or a retailer, we have the information to support you in your decisions and the people to apply in physical stores.
If your need is physical point-of-sale support, visit our Solutions page or our Services page.
Management reporting and predictive analytics
The assets of data collected and organized on our platform can take on an even more strategic value if integrated with your internal data and enriched with data from external open data sources. All this, thanks to a consultancy support capable of producing a tailor-made study for you on which you will base your operational decisions.
From final scenario analyses, capable of explaining the phenomena, to predictive studies which, relying on the multiplicity of causal variables, produce a model capable of supporting you in the strategic decisions of your business: this is what we can offer you with our data scientist.
If your need is management reporting or predictive analytics, visit our Services page.