When an Italian consumer types in“washing machines” on an electronics e-commerce site, within seconds he sees a list of products, signs and brands parade by. That screen is today’s real digital selling point: those who man that window intercept qualified traffic; those who stay out of it disappear from the buyer’s radar. For the Digital,...
Insights
Launching a new TV, smartphone, console, or small appliance model means addressing five questions at once: where I am positioned today, what competitors are doing on the flyer, how my products are performing on the physical shelf, who is slashing prices online, and how visible I am in search engines. No single tool answers everything....
Insights
For an E-commerce Manager or Online Category Manager, the worst nightmare has two faces. The first is that of the customer who lands on the product page, ready to buy, and finds the words “Out of stock.” Sale lost, customer frustrated, perhaps lost forever to a competitor one click away. The second face is that...
Insights
In the world of marketing and commerce, branding plays a fundamental role in the success of a company’s marketing strategy. Branding products on flyers, on store shelves, and on e-commerce sites is a powerful weapon for capturing consumer attention, communicating brand value, and generating sales. In this article, we will explore the importance of product...
Tutorials
The Qp3 is the indicator, made in QBerg, to measure the flyer visibility of any analysis element: a Product Family, a Brand, a Model/Reference, a Segment, etc. How does Qp3 work? The Qp3 is basically a number which, for each reference in promotion, is calculated daily by taking into account the following parameters: Number of...
Tutorials