Flyer monitoring

Do you want to know in real time the offers that supermarkets, electronics stores, pharmacies convey on their flyers? With the QPoint FLYER service you can monitor the promotional activities of mass and specialized retailers at a glance.

QPoint FLYER is the ideal tool to know in real time the promotional flyer activities of large-scale distribution and specialized trade on all durable and fast moving consumer goods. Access to the QPoint FLYER module allows you to be constantly updated on the products in promotion, on their price and on particular actions such as fidelity, financing, discounts, offered by distribution to the consumer.

For manufacturers

QPoint FLYER allows you to continuously monitor, in real time, the flyer promotions of your reference market.

Checking your own and competitors’ prices, as well as phenomena such as the compliance with the agreements made with trade, the coexistence of your brands with the competition, the positioning of the offer segments and much more, has never been so simple.

For retailers

QPoint FLYER supports fundamental operations such as plan flyers, check the competitiveness of a specific flyer, study competitors’ product mix, marketing actions and editorial choices, view the promotional plan over time, analyze the proximity competition.

All in a simple and immediate way, in pure QPoint style.

Q&A

Q.: Is monitoring of flyers continuous?

A.: Yes, monitoring is continuous and near real time. The system is updated as soon as a promotion is activated by our backoffice .

Q.: Can I calculate the flyer share of visibility of a brand?

A.: Yes, and not only of a Brand: of a Retailer, a Category, a product, etc. In short, of any of the items available in QPoint. The QP3 Share and Qp4 Share are indicators that weigh in an objective way the presence in promotion of the element under analysis. For this they have become a standard for some of the markets in which we operate.

Q.: In my company there are people who do analytics and research, but also sales agents who just want to browse a flyer or receive automatic alerts. Do I have to use two different platforms?

A.: No: QPoint Flyer is able to meet all the needs, from the most strategic to the most tactical, even for those working around in the territory. The platform provides easily configurable profiles with different functionalities. A single platform for multiple uses.

Q.: Can I also see images of flyers?

A.: Yes of course: all reports and details of price observations contain the link to the image of the page that contains the product of interest.