MDD at 30%: How the Distributor Brand has become the new pillar of trust in Italian FMCG
From “cheap” alternative to pillar of trust: the historic turning point of MDD Data presented at Marca by BolognaFiere & ADM 2026 mark a point of no return. Circana’s XXII Marca Report and The European House – Ambrosetti position paper for ADM deliver evidence to operators that redefines the business strategies of Italian FMCG: in...
Reports